People say taking the first step is the most important. We know it's important, but the one that counts the most is when it gets tough. When you feel like you have nothing left, only to get back up and keep going. That's what it means to KNOW ZERO. We are a performance training apparel brand that moves with you and is backed by the mentality of pushing past zero. We know getting back up when you have nothing left is when it really counts. Our purpose is to help you keep going. We push you to act, move, and never stop, with apparel that features sports driven fabrics designed with your end goal in mind. To keep moving forward.